Show dog essentials

Getting ready for Crufts or any dog show is about more than grooming on the day. Many owners start their dog show preparation routine weeks or months in advance, focussing on coat condition, natural pigmentation, digestive balance and everyday wellbeing — all of which contribute to a dog looking and feeling their best in the ring.

Prepare your champion with the same herbs trusted by breeders and experienced show owners for generations. Whether you’re searching for how to prepare your dog for a show, what supplements to give a show dog, or how to get your dog ready for Crufts, a consistent routine can make all the difference. From maintaining a glossy coat and healthy skin, to supporting calm, settled behaviour as part of their normal routine, small daily steps can help your dog look their natural best.

Because when it comes to the show ring, preparation starts long before the spotlight.